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Boots Advantage Card - treating women for 15 years

15 March 2013
Feature Brand

This month, Boots Advantage Card celebrates 15 years of inspiring women across the UK to look and feel good, making it one of the longest running and most cherished loyalty schemes on the high street.
Launched in 1997, Boots Advantage Card now has over 17 million active members, and its generous four points per £1 scheme is simple: shop, collect and treat, which is what its members love about the loyalty programme.  
There are special benefits for mums and mums to be with the Boots Parenting Club, plus over 60s receive 10 Boots Advantage Card points for every £1 spent on Boots branded products as well as 25% discount on glasses when spending £79 or more, and 15% discount on all hearing aids.
The scheme also offers targeted vouchers and special in-store evenings. Earlier this year. Boots was one of the first organisations in the world to invest in new technology to allow its six million customers to receive personalised offers in the form of a voucher generated at the till, giving further access to money-saving deals.  
The Boots Advantage Card not only rewards customers with points to spend on treats, but also entitles them to a free Boots Health & Beauty magazine, the most widely read health and beauty magazine in the UK, which now has a readership of 2.7 million. 
2012 has been an especially dynamic year, in more ways than one. For the loyalty scheme, new technology from SAP, a multi-national software corporation that makes software to manage business operations and customer relations, has enabled Boots UK to provide more personalised offers at the till. This leads the way for high street retailers and keeping up to date with the online trend for personalised marketing. A new function on allows members to redeem their Boots Advantage Card points online and we will continue with the Boots Advantage Card points collection in-store events which our members love. Earlier this year Boots UK also won recognition for its Customer Relationship Management work with Boots Advantage Card in the SAP Run Prouder awards. 
Ruth Spencer, Director of Loyalty and Multichannel, Boots UK, says of the milestone: “We know our customers love Boots Advantage Card because it gives them the opportunity to treat themselves. Discounts of course will always have a place in offering the best value, but watching your points balance grow and then coming in-store to treat yourself is seen as a special indulgence. Ensuring members are able to buy the products they need and want means that personalisation has become the big loyalty trend to watch – it’s all about giving people offers that are relevant to them as an individual and we’ve spent 15 years learning about our Boots Advantage Card members so we’re perfectly placed to provide this. We were delighted to receive an award recognising this earlier in the year and hope to continue pushing the boundaries in this area with more innovation in 2013.”

For further information or interview with Ruth Spencer, Director of Loyalty and Multichannel, Boots UK, please contact the Boots UK press office on 0207 025 6677 or

Notes to editors:
Boots UK is a member of Alliance Boots, an international pharmacy-led health and beauty group. Boots UK is the UK’s leading pharmacy-led health and beauty retailer. Our purpose is to help our customers look and feel better than they ever thought possible.  We have close to 2,500 stores from local community pharmacies to large destination health and beauty stores. 
Our stores are located in convenient locations and put the pharmacist at the heart of healthcare. Our pharmacists are well placed to provide a significant role in the provision of healthcare services, working closely with other primary healthcare providers in the communities we serve.


What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and around 1,900 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 31 May 2024