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Boots Advantage Card is now fully digital!

05 August 2020
Feature Healthcare

Since launching the Boots Advantage Card in 1997, to taking the first step in digitalisation back in May 2019, Boots has been trying to enhance the customer experience from day one. And now customers can sign up and receive a digital card with all the benefits instantly via the Boots app.

Customers who download the app, sign up and proceed with their first shop will receive a bonus 200 Boots Advantage Card points. With access 24/7 to the app, customers can monitor the amount of points they have, receive personalised offers, and make use of the repeat prescription service and appointment bookings.

Further information about the Digital Boots Advantage card, can be found here. 

Since October 2019, Boots Advantage Card has been available in the Apple Wallet and Google Pay, making it even simpler to pay and collect points in store and online.


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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023