Today, Boots unveils its Christmas campaign for 2022, ‘Joy for All’, with a magical and uplifting festive film that encapsulates the joy of finding just the right gift for the right person.
With cost of living pressures top of mind, Boots wants to tap into the true spirit of Christmas and celebrate the feeling of bringing joy and spending time with loved ones. The ‘Joy for All’ story shows customers that no matter the size or price of the gift, Boots can help everyone find joy with its most affordable Christmas ever. Boots has gifts for every budget, with 50% of its range priced at £10 or under, and amazing deals, including its biggest ever Star Gift programme and biggest ever Black Friday
Starring BAFTA nominated actress Lydia West and set to the track “You Make My Dreams (Come True)” by Hall & Oates, the film tells the story of Holly who finds a pair of magical spectacles on the bus, allowing her to see what brings people joy whenever she wears them, including turning her fellow bus passengers from subdued commuters to festive party goers. The Christmas joy that the spectacles reveal help Holly make Christmas truly magical for her friends and family, with her being able to bring joy to everyone with the perfect present, whether it’s the colleague who loves indulging in bubble baths, her cousin who dreams of getting glam or Holly’s Dad who finds joy in his beloved pet dog.
When Christmas morning comes Holly looks on with a smile as her loved ones open presents that spark the unique joy inside of them all – including a Soap & Glory gift set, Marc Jacobs fragrance, a Dyson hairdryer and a cushion personalised with a picture of the family dog. As the film comes to a close the owner of the missing magic spectacles is finally revealed.
Pete Markey, Chief Marketing Officer at Boots UK said: “Our customers are telling us they want this Christmas to be a joyful time with loved ones, particularly after another turbulent year. The story of Holly and her magical spectacles shows that finding the right gift for the right person can spark that feeling of joy both for the giver and the recipient. Our extensive range of gifts means that people can be confident that with Boots there is ‘Joy for All’ this Christmas”.
Lydia West commented: “Christmas is my favourite time of year and like Holly, I enjoy the feeling of picking a present for someone that I know they are going to love. My time on set filming the Boots campaign got me feeling festive and excited to think about what is going to make my own friends and family smile with joy on Christmas morning”.
Customers visiting Boots stores this festive season will be able to experience the ‘Joy for All’ film for themselves, with magic 3D Christmas glasses available to purchase for £2, with 50p going to The Prince’s Trust.
Additionally, customers can purchase Christmas cards, gift wrap and tags, designed by a young person through The Prince's Trust, with proceeds going to the charity. Boots is also launching a series of confidence boosting webinars and ‘Get into Retail’ programmes together with The Prince's Trust, to help young people build their skills and get important work experience during the busiest time in retail, Christmas.
In addition to working with The Prince's Trust this Christmas, Boots is continuing to provide valuable support to its other charity partners; The Hygiene Bank and Macmillan Cancer Support.
Sustainability continues to be important for customers and Boots is proud that this year will be its most sustainable Christmas ever. 100% of its gifting range is free from secondary plastic again this year, saving over 2,000 tonnes of plastic, plus all boots.com deliveries are plastic free, removing a further 157 tonnes of plastic per year from its supply chain. And to help customers make more eco-friendly choices, Boots has its biggest ever range of vegan gifts and products that come in reusable, recyclable and multi-use packaging.
The ‘Joy for All’ TV advert will air for the first time on Friday 4 November during Gogglebox on Channel 4.