Grace Vernon

Grace Vernon is Head of Boots Ignite, Foresight & Trends.

Within her role, she is responsible for ensuring Boots is responsive and reactive to current trends in the beauty and skincare market.

Prior to moving into her current role in November 2020, she held the role of Beauty and Consumer Trends Manager, before becoming the Global Trend Lead.

Grace started her career path at Wilko, where she spent four years gaining vital experience in trend management. Now, with more than 10 years of experience in consumer trends and marketing, she is a highly accomplished leader in her field, and a guest lecturer at Nottingham Trent University.