You are here: Home Newsroom News The savviest 100 Boots Advantage Card members are pocketing an average of £817 in savings

The savviest 100 Boots Advantage Card members are pocketing an average of £817 in savings

11 September 2023
News Brand
  • New ‘Best for Less’ value campaign highlights three big ways to save with Boots
  • Expanded Price Advantage scheme now has 2,000 products available at lower prices for Advantage Card members – its biggest number to date 
  • Always on 10% discount on Boots own label with Advantage Card – thousands of trusted Boots brand products at everyday low prices
  • More daily deals and savings running on top, including the ever popular £10 Tuesday and Pay Day Weekend promotions.

Boots has revealed that the top 100 Boots Advantage Card savers have pocketed £817 in savings on average since January 2022, when it launched its popular Price Advantage scheme. Collectively, Advantage Card members have saved a huge £62 million.*

The news comes with the launch of a new campaign called Best for Less that highlights the three ways Boots delivers value to shoppers: 

  • Price Advantage – Giving lower prices for Advantage Card members, the scheme has been expanded and now offers lower prices and savings on over 2,000 products, which is more than ever before.
  • 10% off Boots own brand – On top of the great deals on big brands and household favourites, Advantage Card members can always get 10% off Boots’ extensive own brand range, which covers thousands of products across health, beauty, sun care and baby. 
  • Amazing, everyday deals – From personalised digital offers to unmissable promotions on big brands for all customers including the famous Boots £10 Tuesday, Pay Day and Premium Beauty events. 

Pete Markey, Chief Marketing Officer at Boots, said:It’s incredible to see that our most value-savvy customers are saving over eight hundred pounds a year with their Boots Advantage Cards.  

“Our new Boots Best for Less campaign brings together our key value initiatives so that customers can really see how to make the best of Boots for less. We know that cost of living pressures are still front of mind for people and we want to help our customers wherever we can, whether that’s for everyday essentials for the family or a treat for themselves. 

“As we return to work, university, and school after the summer holidays, it can be even more important to find ways to save and I hope customers will find these in Boots Advantage Card.” 

Angela Richards, Customer Advisor at Boots in Nottingham, has shared her top tips on how to get the most out of the Boots Advantage Card. Angela recommends:

  • “Look out for the Price Advantage pink labels to get the best savings – Over 2,000 products are discounted by up to a third each month, exclusive for Advantage Card members.
  • “Check and load your personalised offers on and the Boots App – Advantage Card members get personalised offers, so make sure you always check and click load.
  • “Take advantage of Boots own brand – Don’t forget with your Advantage Card you can also get 10% off thousands of Boots own brand products every time you shop.
  • “Check if you’re eligible for one of our clubs – There are plenty of extra clubs you can join through Advantage Card or more discounts, points and rewards. There’s the Parenting Club, Over 60s Rewards and a 10% Student Discount.“

Top picks for Boots Advantage Card members this autumn: 





* Anonymised Boots Advantage Card data, measuring customer savings from Price Advantage and 10% off own brand products between 1 January 2022 and 31 July 2023.

** Subject to availability. Offer ends 24 October 2023. Most Boots. Normal Advantage Card T&C's apply. Card must be linked to account. Excludes instore ordering.

*** Subject to availability. Offer ends 7 November 2023. Most Boots. Normal Advantage Card T&Cs apply. Card must be linked to account. Excludes instore ordering. Cheapest item half price. Always read the label.


What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



Take a closer look at our team members and the work they do, learn more about our corporate social responsibility initiatives and see how we work behind the scenes.


Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023