You are here: Home Newsroom News More savings as Boots Price Advantage launches online and in stores

More savings as Boots Price Advantage launches online and in stores

06 April 2022
News Brand
  • Boots Price Advantage scheme allows Boots Advantage Card holders access to instant lower prices on a range of products
  • After launching in Boots stores in January, the scheme is available online at from 6 April
  • Even more products are included in the scheme, offering customers more savings than ever before

Boots Advantage Card holders have been able to access their favourite products at exclusive lower prices since the launch of Price Advantage earlier this year. Initially launching with 150 products in stores, Price Advantage is now rolling out onto, making it easier for customers to access the great value Boots has to offer. In addition, the scheme has been extended to include over 300 additional products across categories including beauty, health and baby.

Boots Advantage Card holders who purchase products included in the scheme will see an average saving of £2.65 per product, with some products having up to 50% off and savings as big as £17.

When shopping in store, customers can identify products included in the Price Advantage offer via the bright pink stickers. They then need to present their Advantage Card when paying at the till in order for the discount to be applied straight away. When shopping online, customers need to ensure they are logged in to their account either via or the Boots app in order to claim the instant discount.

Pete Markey, Chief Marketing Officer at Boots UK said: “Price Advantage was born following customer feedback, with many telling us that they would like to receive immediate benefits through their Boots Advantage Card, as well as being able to save up points and treat themselves in the future. The response from the store launch has been really positive which is why we are now making it more accessible by rolling out online and adding in more products.”

The Boots Advantage Card continues to be one of the most generous on the high street, offering 4 points for every £1 spent at Boots. Parents can also sign up to the Boots Parenting Club to redeem 8 points for every £1 spent on baby products and two annual offers of 16 points per £1 spent. The Over 60s rewards scheme is available to anyone over 60 – offering 8 points per £1 spent when buying Boots own brands and selected exclusives, including Liz Earle, No7 and Soap & Glory.

The Price Advantage extension launches online on 6 April – keep an eye out for some of massive discounts on the products below.



What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



Read the views of our team members at Boots, who are experts in their field. Find out what they think about the most important issues of the day – from healthcare equality to sustainability.



Take a closer look at our team members and the work they do, learn more about our corporate social responsibility initiatives and see how we work behind the scenes.


Boots UK is the largest pharmacy-led health and beauty chain in the UK and its purpose is to champion everyone’s right to feel good. With over 2,200 stores and a team of around 51,000 colleagues, of which approximately 5,600 are registered pharmacists, the Boots brand has been at the heart of local communities across the UK since 1849. Boots UK is committed to providing exceptional customer and patient care and being the first choice for pharmacy, beauty, healthcare and wellness, alongside offering its innovative portfolio of product brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin.

Boots UK is part of Walgreens Boots Alliance (Nasdaq: WBA) – a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. More company information is available at