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More savings as Boots Price Advantage launches online and in stores

06 April 2022
News Brand
  • Boots Price Advantage scheme allows Boots Advantage Card holders access to instant lower prices on a range of products
  • After launching in Boots stores in January, the scheme is available online at from 6 April
  • Even more products are included in the scheme, offering customers more savings than ever before

Boots Advantage Card holders have been able to access their favourite products at exclusive lower prices since the launch of Price Advantage earlier this year. Initially launching with 150 products in stores, Price Advantage is now rolling out onto, making it easier for customers to access the great value Boots has to offer. In addition, the scheme has been extended to include over 300 additional products across categories including beauty, health and baby.

Boots Advantage Card holders who purchase products included in the scheme will see an average saving of £2.65 per product, with some products having up to 50% off and savings as big as £17.

When shopping in store, customers can identify products included in the Price Advantage offer via the bright pink stickers. They then need to present their Advantage Card when paying at the till in order for the discount to be applied straight away. When shopping online, customers need to ensure they are logged in to their account either via or the Boots app in order to claim the instant discount.

Pete Markey, Chief Marketing Officer at Boots UK said: “Price Advantage was born following customer feedback, with many telling us that they would like to receive immediate benefits through their Boots Advantage Card, as well as being able to save up points and treat themselves in the future. The response from the store launch has been really positive which is why we are now making it more accessible by rolling out online and adding in more products.”

The Boots Advantage Card continues to be one of the most generous on the high street, offering 4 points for every £1 spent at Boots. Parents can also sign up to the Boots Parenting Club to redeem 8 points for every £1 spent on baby products and two annual offers of 16 points per £1 spent. The Over 60s rewards scheme is available to anyone over 60 – offering 8 points per £1 spent when buying Boots own brands and selected exclusives, including Liz Earle, No7 and Soap & Glory.

The Price Advantage extension launches online on 6 April – keep an eye out for some of massive discounts on the products below.



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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023