• Boots Price Advantage scheme allows Boots Advantage Card holders access to instant lower prices on a range of products
• After launching in Boots stores in January, the scheme is available online at boots.com from 6 April
• Even more products are included in the scheme, offering customers more savings than ever before

Boots Advantage Card holders have been able to access their favourite products at exclusive lower prices since the launch of Price Advantage earlier this year. Initially launching with 150 products in stores, Price Advantage is now rolling out onto boots.com, making it easier for customers to access the great value Boots has to offer. In addition, the scheme has been extended to include over 300 additional products across categories including beauty, health and baby.

Boots Advantage Card holders who purchase products included in the scheme will see an average saving of £2.65 per product, with some products having up to 50% off and savings as big as £17.

When shopping in store, customers can identify products included in the Price Advantage offer via the bright pink stickers. They then need to present their Advantage Card when paying at the till in order for the discount to be applied straight away. When shopping online, customers need to ensure they are logged in to their account either via boots.com or the Boots app in order to claim the instant discount.

Pete Markey, Chief Marketing Officer at Boots UK said: “Price Advantage was born following customer feedback, with many telling us that they would like to receive immediate benefits through their Boots Advantage Card, as well as being able to save up points and treat themselves in the future. The response from the store launch has been really positive which is why we are now making it more accessible by rolling out online and adding in more products.”

The Boots Advantage Card continues to be one of the most generous on the high street, offering 4 points for every £1 spent at Boots. Parents can also sign up to the Boots Parenting Club to redeem 8 points for every £1 spent on baby products and two annual offers of 16 points per £1 spent. The Over 60s rewards scheme is available to anyone over 60 – offering 8 points per £1 spent when buying Boots own brands and selected exclusives, including Liz Earle, No7 and Soap & Glory.

The Price Advantage extension launches online on 6 April – keep an eye out for some of massive discounts on the products below.