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Boots launches new 'everyday' range with lowest prices on essential products

07 September 2022
News Brand
  • Boots everyday offers quality lines at lowest prices to help customers continue to afford essential products
  • The range of 60 lines has been put together to be easily identifiable for customers, so they can find the lowest-priced options easily and simply
  • Prices start from just 50p, with all products priced at £1.50 or less
  • The launch is the latest move by Boots to offer value to customers, following Price Lock Promise and Price Advantage

Boots announces the launch of its new everyday range of essential products at lowest prices in store and online on The lines are all priced at £1.50 or less, and include 60 essentials across toiletries, skincare, dental, haircare and period products.  

With money now surpassing health as the priority for consumers,[1] Boots is committed to offering customers value for money. The new affordable range has been created to be easily identifiable, making it easier for customers to find the lowest prices in one easy line up.

In addition to being affordable, the new range comes with the Boots promise of trusted quality, based on decades of research and science. Available online at from 7 September and rolled out to over 1,000 Boots stores across the UK over the next few weeks, the range is the latest addition to the extensive Boots own brand portfolio.

Jenna Whittingham-Ward, Head of Beauty, Boots Brands & Exclusives, said: “At a time when many people are facing choices between heating and eating and we’re all bracing ourselves for a winter of feeling the pinch more than ever, I am delighted that we’re able to offer a no compromise range to help customers make small everyday switches to help save money. Jessie Boot, who founded the company over 170 years ago, believed that quality products should be accessible to everyone, and I am delighted that the new everyday range delivers on those founding principles.”

The launch of everyday is the latest move by Boots to offer the best possible value to its customers. Earlier this year, it announced that it was freezing the price of over 1,500 products as part of Price Lock Promise. The lines, that are all Boots own brand and are made up of customers favourites and essential products, will have their prices frozen until at least the end of the year to ensure they remain affordable for customers.

In addition, Price Advantage is now bigger than ever before. Boots Advantage Card holders can now get exclusive discounts and offers on over 900 products each month, both in stores and online at With an average saving of £2.65 per product, with some lines reduced by 50%, customers have saved a whopping £12.5m since the scheme launched earlier this year.

Boots everyday is the latest addition to the Boots own brand range, which has been growing continually to meet customers’ needs. It is now made up of over 9,000 lines across health, beauty and baby and has over 1,000 products priced at £2 or less. All of the range comes with the Boots brand promise of great quality, based on years of expertise in research and science.

Boots also runs over 1,300 deals or promotions at any one time across its full range, helping customers to get value for money, including the ever popular £10 Tuesday offer, where a favourite line is discounted for one day only.



[1] Kokoro ‘The Score’, weekly survey of approx. n=2,000 UK adults


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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023