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Boots launches its first own brand ED treatment containing active ingredient Sildenafil

13 June 2022
News Healthcare
  • Boots Sildenafil will be sold as a pharmacy medicine at and available in over 1,400 stores at the pharmacy counter 

  • The treatment costs £14.99 for a pack of four and £26.99 for a pack of eight 

  • Erectile problems are common and nothing to be embarrassed about, and your local pharmacist is here to help, says Boots Chief Pharmacist Marc Donovan OBE 

This Men’s Health Week, Boots has launched its first own brand erectile dysfunction (ED) treatment, which contains the active ingredient sildenafil, now available at and at over 1,400 stores at the pharmacy counter  

ED is a common condition, particularly in men over 40. Most men occasionally fail to get or keep an erection from time to time, usually caused by stress, tiredness, anxiety or drinking too much alcohol. Erectile problems can also be due to conditions like cardiovascular disease, high blood pressure and diabetes.  

Medicines containing sildenafil are often used to treat erectile dysfunction. Like some other medicines with this ingredient, Boots Sildenafil will be sold as a pharmacy medicine, meaning it can be sold without a prescription but patients will need to have a consultation with a pharmacist in store to make sure it is appropriate for them. When purchasing via, patients need to complete a suitability assessment. The medicine can be delivered to home or via Click & Collect in discreet packaging.**     

Alternativelymen can also now access advice and prescription-only medicines to treat ED discreetly and conveniently, without a trip to their GP, via the Boots Online Doctor’s Erectile Dysfunction Treatment service. 

Marc Donovan OBE, Chief Pharmacist at Boots, said: Erectile dysfunction is a common condition that affects most men at some point in their lives, and is generally nothing to be worried or embarrassed about. There are some immediate steps that you can take to help with erectile dysfunction, such as making sure you are at a healthy weight by eating a balanced diet and regular exercise, trying to reduce stress and anxiety, reducing alcohol intake, getting enough sleep and stopping smoking 

It is important to speak to a healthcare professional if you continue having ongoing problems in getting an erection, especially if you are under 40. Erectile dysfunction can impact a person’s wellbeing, confidence and relationships and in some cases, it may be a symptom of an underlying medical condition. If you are worried, speak to your local Boots pharmacist or GP for advice and support. The Boots Online Doctor is also there for discreet advice, support and access to prescription-only medicine for those that need it.” 

Boots is the UK’s leading health and beauty retailer. It offers the biggest range of health and wellness products and an expanding range of healthcare services. Boots' own label range is now its biggest ever with over 11,000 products across health and beauty. All Boots brand lines come with the Boots promise of great, trusted quality, based on decades of research and science, at great value prices. 

*Access to treatment is subject to an online consultation with a clinician to assess suitability. charges apply. 

**Boots Sildenafil is suitable for men aged 18 years and older who have difficulty getting and/or keeping an erection hard enough for sex. Please read the enclosed leaflet carefully before use. As a pharmacy medicine, patients need to have a consultation with a pharmacist in person when buying in store. When purchasing via, patients need to complete a suitability assessment. 


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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and around 1,900 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 31 May 2024