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Boots launches brand new online marketplace

06 September 2022
News Brand
  • Boots Marketplace, due to launch in Spring 2023 will extend the range of – the UK’s most visited health and beauty website – even further
  • Its new marketplace will give customers access to even more brands and products and give suppliers of all sizes an opportunity to reach Boots customers

Boots, the UK’s leading health and beauty retailer, will launch a new online marketplace welcoming third-party brands into its digital offering and extend the range of products available on

Due to launch in Spring 2023, Boots Marketplace will allow brands of any size to seamlessly list their products[1] on, accessing the sites' millions of monthly visitors. The new offering is part of Boots’ ongoing digital strategy to rapidly extend the range of the UK’s most visited health and beauty website and explore new and diverse categories for its customers.

Marketplace products will be seamlessly integrated with the existing product range on, offering customers access to hundreds of new brands across established names and new sellers. Powered by Mirakl – the industry’s first and most advanced enterprise marketplace SaaS platform – customers will still enjoy a single checkout for mixed baskets and access to all of the benefits of shopping with Boots – including Boots Advantage Card points.  New and emerging brands will benefit from Boots’ reputation as one of the most trusted and respected brands in the UK, and the potential for future store listings. 

Paula Bobbett, Chief Digital Officer at Boots, said: “Marketplace is the exciting next step in our digital transformation programme. We’re approaching this new opportunity for Boots with a deep understanding of our customers and the health, beauty and wellness products that they want to buy, and helps us to work with new smaller and entrepreneurial brands. Marketplace will allow us to build on the strength of our existing business to offer an even bigger range of choice for consumers and be the first to market with emerging brands and new products.

Since 2020, Boots has launched around 70 new and cult beauty brands, including Elemis, which landed in 10 stores and on last week, as well as smaller up and coming brands. Marketplace will give customers access to even more brands and products and give suppliers of all sizes an opportunity to reach Boots customers.

Sophie Marchessou, Executive Vice President, Customer Success, Mirakl, said: “Boots is a heritage brand loved and trusted by British consumers, and in launching its new marketplace it is delivering on its promise to deliver customers more of the products they want, from a carefully curated selection of third-party suppliers that meet the company’s extremely high-quality standards. As Mirakl continues to power the marketplaces of some of the UK’s biggest brands, we are delighted to be working with Boots, a champion of British retail.”

Brands can register their interest and find more information here:





Notes to editors:

  • Due to launch in Spring 2023, Boots Marketplace will work with hundreds of new suppliers with a particular focus on health, beauty, baby and wellness brands
  • The launch of Boots Marketplace follows a successful introduction of Boots Health Hub on in 2021 - the first healthcare online Marketplace launched in the UK, connecting customers to doctors, therapists and dermatologists

[1]Boots Marketplace operates an invitation only policy whereby any product ranges submitted are reviewed internally and agreed before prior to listing.



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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023