Boots has partnered with Recite Me to add an accessibility toolbar option to boots.com, making online shopping more inclusive and customisable
Boots is the first retailer in the UK to introduce this technology onto its main online store
The tools can adapt the site to suit users’ individual needs, including multiple reading aids, text-to-speech and translation into over 100 languages
Boots has launched a suite of digital accessibility and language tools on boots.com to help those customersthat struggle to shop online. More than 13 million people in the UK experience barriers when shopping online, and this new technology with allow those customers to create a customisable and inclusive shopping experience, making it easier for them to navigate around the website.
Boots is the first retailer in the UK to offer the Recite Me technology on its online store, making it more accessible for the 37 million monthly visitors to boots.com. For customers who have visual impairment for example, the new tools can change the font size, isolate sentences and swap the colour of the page to make it easier for those customers to read.
The Recite Me assistive toolbar also includes screen reading functionality, multiple reading aids, customisable styling options and an on-demand live translation feature that boasts over 100 languages including 35 texts-to-speech. These features give control to website visitors to manage how they view and interact with content to suit their individual needs.
Paula Bobbett, Director of E-Commerce at Boots UK said: “We are delighted to be launching this market-first technology to boots.com, helping customers to customise the site to suit their own needs. The launch of the Recite Me accessibility tools help those customers who find it more challenging to shop online to browse, shop and manage their accounts hassle free.”
Notes to editors
About Boots UK
Boots UK is the largest pharmacy-led health and beauty chain in the UK and its purpose is to champion everyone’s right to feel good. With over 2,200 stores and a team of around 51,000 colleagues, of which approximately 5,600 are registered pharmacists, the Boots brand has been at the heart of local communities across the UK since 1849. Boots UK is committed to providing exceptional customer and patient care and being the first choice for pharmacy, beauty, healthcare and wellness, alongside offering its innovative portfolio of product brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin.
Boots UK is part of Walgreens Boots Alliance (Nasdaq: WBA) – a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. More company information is available at www.boots-uk.com.