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Boots expands online health services offering with sex and relationship therapy app Blueheart

26 August 2022
News Healthcare
  • One of the leading sex and relationship therapy apps is now available via Boots Health Hub
  • Users can access therapist-created, carefully designed plans to provide solutions to relationship and intimacy issues
  • Expert-created plans are created by world-renowned sex therapists Dr Katherine Hertlein and Dr Laura Vowels

Boots continues to add more digital healthcare services to its online Health Hub, with one of the leading sex and relationship therapy apps Blueheart now available via the platform.

Relationships can sometimes face intimacy challenges, with stress, poor mental health and lifestyle being common factors. Blueheart offers therapist-created, carefully designed plans to provide solutions to couples’ intimacy issues. The app has helped over 50,000 couples’ from 160 countries around the world, with users feeling 70% more connected with their partner within two weeks.[1]

Anne Higgins, pharmacy director at Boots, said: “At Boots we know that intimacy can be important to wellbeing and like Blueheart, we want to break the taboo around this topic. We hope that by making this service accessible via the Boots Health Hub, we can help more people to get access to the support they need.”

Dr Katherine Hertlein, expert advisor at Blueheart, said: “When things go wrong in our relationships and sex lives, it can be detrimental to our wellbeing. At Blueheart we’re tearing down taboos and creating a space for couples to overcome relationship intimacy challenges. It is fantastic that Boots customers will now be able to access Blueheart via the Boots Health Hub – it certainly will help us to reach more people and normalise digital solutions for relationships and sex.”

Blueheart services are available via subscription packages with free trials per couple, for either a seven-day free trial for the monthly subscription, or a 14- day free trial for the six-month subscription option. Couples can then either choose a monthly subscription for £19.99 or save 50% with a six-month subscription for £59.99.

Boots is the leading provider of healthcare on the high street with the biggest range of health and wellness products and an expanding range of services. The health and beauty retailer offers over 100 healthcare services* in store and online – all of which can be viewed on its Health Hub on

 Access to other online services that have been added to the Boots Health Hub recently include a collection of mental health services, My Expert Midwife and My Menopause Centre.



* Subject to availability, eligibility criteria and charges may apply

[1] Blueheart Efficacy Study, 2022.


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Boots is the UK’s leading health and beauty retailer. Its mission is to be the first choice for pharmacy, health and beauty caring for people, customers and communities everywhere.

With around 52,000 team members and over 2,200 stores, ranging from local community pharmacies to large destination health and beauty stores, Boots serves its customer and patients’ wellbeing for life.

Boots is the UK’s number one beauty destination and largest pharmacy chain, dispensing medicines and providing essential healthcare services. It offers an unrivalled depth and breadth of product offering including its innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin. For over 170 years, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail. More company information is available on


*Figures as of 28 February 2023