You are here: Home Newsroom News Boots celebrates 25 years of the Advantage Card with HUGE rewards for customers

Boots celebrates 25 years of the Advantage Card with HUGE rewards for customers

02 August 2022
News Brand
  • Boots is celebrating the 25th birthday of its Advantage Card with the launch of its biggest ever member event
  • Since its launch in 1997, over 15 million active Boots Advantage Card members have benefited from being part of one of the most generous loyalty schemes in the UK
  • Boots wants to celebrate with its loyal Advantage Card customers, by offering them fantastic deals and promotions throughout August and September

The Advantage Card is 25 years old and to mark the occasion, Boots is launching the biggest ever member’s event, with exclusive offers, rewards and prizes running throughout August and September. The retailer will reveal a programme of never-seen-before offers exclusively for Advantage Card holders, so they can celebrate too.

The loyalty scheme launched back in 1997 and is widely regarded as one of the most generous in the UK, offering 4 points for every pound spent. It has over 15 million active Advantage Card holders, with over 50,000 of those signing up to the scheme when it launched 25 years ago still being regular and loyal shoppers with Boots today.

The scheme was originally set up to encourage customers to treat themselves by paying for their favourite products with the Advantage Card points they had amassed by shopping at Boots. Customers still enjoy saving points to pay for purchases today, and in addition, Boots also launched Price Advantage earlier this year as a way to offer immediate benefits to card holders, with over 400 products each month offered at exclusive discounted prices.

Over the past five years, the most common categories for redemption of Advantage Card points are toiletries and nutrition, including the Boots Meal Deal. Skincare is the top category where customers are collecting points, so far this year. December is the most popular month for redemption, with 21 December being the most popular day, as customers use points to pay for their Christmas shopping.

Hollie McLellan, Director of Customer Marketing at Boots, said: “The Boots Advantage Card is universally loved by our customers and has a special place in their hearts, so it was important to us that they get to celebrate this milestone birthday with us. Our new campaign ‘Our birthday, your rewards’ has been created to offer our best ever event for Boots Advantage Card holders, with amazing deals and promotions running over an eight-week period. There’s never been a better time to have a Boots Advantage Card, so if you don’t have one yet, be sure to sign up now and download the Boots app to make sure you don’t miss out.”

Over the next eight weeks, Boots will be revealing new birthday offers each week, across beauty, baby and healthcare, plus extra savings for students and bigger points for members of the Over 60s Rewards and Boots Parenting Club. 

Boots will be running its first ever exclusive timed Advantage Card points countdown deal online on Thursday 4 August, offering up to four times the usual points starting at 11am, followed by three times the usual points and then double points up until 11pm.* 

In addition, the retailer is launching a selection of exciting competitions for Advantage Card holders. Running over the next four weeks, 100 customers will win a huge 25,000 Advantage Card Points, equating to £250 for them to spend in store or online. Customers will need to download or open the Boots App and load the competition.** 

For a limited time, Advantage Card holders can also enjoy 25% off selected skincare, haircare, fragrance and beauty accessories when loading the offer on to the Boots App to use in store and online.*** They will also be able to benefit from over 25 products for £25 and exclusive Mothercare deals. 

Customers should be sure not to miss out by signing up for a Boots Advantage Card now. Visit or download the Boots app now for details.



*Offer online only. Offer code must be applied at basket. Offer code is only valid between the times specified throughout the 4th August 2022. Points will be shown once logged on with an advantage card. You must checkout before the end of the points deal. Receive quadruple points across almost everything between 11am and 1pm with offer code BIRTHDAYFOUR, receive triple points across almost everything between 1pm and 5pm with code BIRTHDAYTHREE and receive double points across almost everything until 11pm with code BIRTHDAYTWO, today and online only. Double points will be 8 points per £1, Triple points is 12 points per £1 and Quadruple points is 16 points per £1. Offer excludes all Dyson, Icon fitness, activity superstore, gift cards, Homecraft, selected NeoG, baby milks & Pharmacy items. The purchase of Boots Travel and Insurance Services, Pharmacy Services, Boots Opticians, Boots Hearingcare, Boots Kitchen Appliances, charity, bundles and the paper bag levy are also excluded.

**Closing date for entries is 23rd August 2022. 100 customers will be chosen at random from all current UK and Republic of Ireland Advantage Card members. Each winner will receive a total of 25,000 points added to their Advantage Card. No cash alternative. The 25,000 is non-transferable.

*** Save 25% on selected skincare, haircare, fragrance and beauty accessories. Offer available until 9th August 2022. Subject to availability.


What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



Take a closer look at our team members and the work they do, learn more about our corporate social responsibility initiatives and see how we work behind the scenes.


Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023