You are here: Home Newsroom Features Boots becomes a Superbrand

Boots becomes a Superbrand

14 December 2021
Feature Brand

Boots is proud to have become a Superbrand, following a rigorous judging process by the Superbrands® panel.

Achieving Superbrands status is a considerable accolade. According to research from Nielson, 74% of consumers who recognised the Superbrands name claimed to be more likely or much more likely to buy the products or services with a Superbrands Award Seal.

Boots was judged to be a Superbrand based on its market reach, product range and service innovation. The power of and trust in the Boots brand also had a role to plan, because of the power and trust in the Boots brand alongside its work in supporting the UK’s response to COVID-19.

During the pandemic, Boots has supported the NHS to administer COVID-19 vaccinations and testing. As an essential retailer, its stores have remained open throughout and its pharmacies have provided essential healthcare through free, appointment-free consultations.

Pete Markey, Chief Marketing Officer at Boots, said: “The Boots brand continues to go from strength to strength and this Superbrands accolade is further evidence of this. Our brand trust scores have increased during the pandemic as a result of our role in helping the UK to get through it. In recent months, we’ve invested massively to drive reappraisal of our brand as number one for health and beauty in the UK and we will continue to do that as we move into the New Year.”

In 2021, Boots was also voted The Sunday Times Style Beauty Awards winner for Best Beauty Retailer in 2021, for the fourth year in a row. It was also voted Best Retailer at the Fabulous Beauty Awards. Boots Ingredients was runner-up in the Best High Street Skincare Brand category.



What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



Read the views of our team members at Boots, who are experts in their field. Find out what they think about the most important issues of the day – from healthcare equality to sustainability.


Media Resources

A you are a journalist looking for information and resources about Boot? Visit our media resources hub to access images, reports, spokespeople and videos.


Boots is the UK’s leading health and beauty retailer with over 52,000 team members and around 1,900 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 31 May 2024