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Boots becomes a Superbrand

14 December 2021
Feature Brand

Boots is proud to have become a Superbrand, following a rigorous judging process by the Superbrands® panel.

Achieving Superbrands status is a considerable accolade. According to research from Nielson, 74% of consumers who recognised the Superbrands name claimed to be more likely or much more likely to buy the products or services with a Superbrands Award Seal.

Boots was judged to be a Superbrand based on its market reach, product range and service innovation. The power of and trust in the Boots brand also had a role to plan, because of the power and trust in the Boots brand alongside its work in supporting the UK’s response to COVID-19.

During the pandemic, Boots has supported the NHS to administer COVID-19 vaccinations and testing. As an essential retailer, its stores have remained open throughout and its pharmacies have provided essential healthcare through free, appointment-free consultations.

Pete Markey, Chief Marketing Officer at Boots, said: “The Boots brand continues to go from strength to strength and this Superbrands accolade is further evidence of this. Our brand trust scores have increased during the pandemic as a result of our role in helping the UK to get through it. In recent months, we’ve invested massively to drive reappraisal of our brand as number one for health and beauty in the UK and we will continue to do that as we move into the New Year.”

In 2021, Boots was also voted The Sunday Times Style Beauty Awards winner for Best Beauty Retailer in 2021, for the fourth year in a row. It was also voted Best Retailer at the Fabulous Beauty Awards. Boots Ingredients was runner-up in the Best High Street Skincare Brand category.



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Boots is the UK’s leading health and beauty retailer. Its mission is to be the first choice for pharmacy, health and beauty caring for people, customers and communities everywhere.

With around 52,000 team members and 2,200 stores, ranging from local community pharmacies to large destination health and beauty stores, Boots serves its customer and patients’ wellbeing for life.

Boots is the UK’s number one beauty destination and largest pharmacy chain, dispensing medicines and providing essential healthcare services. It offers an unrivalled depth and breadth of product offering including its innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin. For over 170 years, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail. More company information is available on


*Figures accurate as of 31 May 2023