COVID-19: Boots Beauty Advisors, Boots Opticians and Hearingcare announcement

23 March 2020

An important message from Seb James on our stores

Dear Customers,

Every day I am hearing and seeing heroic stories of the way in which our colleagues and stores are responding, helping, advising and reassuring people in every corner of the UK. I know that Boots colleagues are doing everything they can to support this effort.  It makes me hugely proud and I want to thank the teams for their outstanding dedication in keeping our stores and pharmacies open.  Boots continues to be a place of trust for those who need us.

We have a unique role to play during this time, and our duty and focus is to ensure that pharmacy, healthcare and a wide range of the essential products that we sell are available to those who need them and to take care of our colleagues. That’s why from tomorrow, Boots UK beauty colleagues, including those who work for No7, Liz Earle, Benefit, Fenty and fragrance counters will not be required to go to work in Boots stores. 

To help protect the health and well-being of our customers and colleagues Boots Opticians and Hearingcare stores across the UK will also temporarily close. A small number of Boots Opticians stores will remain open to care for those with essential or emergency eye care needs. Customers can view a list of these stores at from Tuesday 24th March.

In addition, we would appreciate your support in following our social distancing measures that we have introduced in stores, keeping two metres apart from other customers and our colleagues.

Thank you once again for your support 

Managing Director, Boots UK and ROI