Boots Health & Beauty magazine receives a multi-channel makeover
28 August 2019
The Boots Health & Beauty magazine is celebrating its 20th anniversary and, to mark the occasion, it has received a brand new look and reader experience across its print and online channels. With a combined print and digital readership of 2.4 million1, the title is the leading women’s health and beauty magazine in the UK.
Landing in stores on 28 August 2019, the highly-anticipated September/October issue has a clean and contemporary new look and features a bold new cover design. Evolved editorial will build on Boots UK’s purpose; to champion everyone’s right to feel good; with content mirroring Boots new Beauty, Health and Wellness in-store zones. Readers will find a topical mix of expert-driven news, trends, products, national conversations, high profile columnists2, and celebrity content. This month’s edition features an interview with TV star, DJ and model, Vogue Williams.
The magazine’s ethos is one of the reasons for its enduring success. Boots Health & Beauty magazine:
- Never retouches its own model photography (including the front cover)3
- Only includes hero beauty buys that have been tried by the team
- Runs all its health stories past a team of experts
- Aims to be inclusive of all people and all types of beauty
Readers can make the most of the magazine’s new mobile-optimised digital platform4. The site will house content from the printed issue, alongside online exclusives, such as articles, blogs, videos, and curated content from brands and partners.
The digital platform will also offer an integrated shopping feature, so readers can save their favourite products and check-out directly on boots.com. Magazine content will also be shared across multiple other channels, including the @BootsUK Instagram feed.
Helen Normoyle, Marketing Director, Boots UK, said: “Our customers love our magazine, so we’re supercharging it with a bold new design and big talking points on the issues that matter most to them. As a brand that champions everyone’s right to feel good, our magazine is a great way to inspire our customer to have the confidence to be whoever they want to be, and show them how we’re taking action alongside them. We also know the way our customers consume content is changing, so we’re changing-up our online magazine and delivering content across our digital channels, in shoppable formats.”
Boots Health & Beauty magazine is available in all Boots UK stores for £1, or is free to Boots Advantage Card holders as part of a range of benefits and personalised offers from the newly digitised Advantage Card.
1 Figures as of April 2018 – March 2019
2 High profile columnists include:
- Robyn Wilder, our new wellbeing columnist, is a journalist and co-host of parenting podcast The Naughty Step.
- Matt Farquharson (@papa_pukka), our new male grooming columnist, is a podcaster and writer who’s just finished his
second book with wife, Anna Whitehouse (@mother_pukka).
- Jess Henley, Psychotherapist, will write a regular column that covers mental health
3 Boots Health & Beauty magazine has not airbrushed or retouched any of its own cover models or beauty shoots since 2013
4 The new digital platform can be accessed via: bootshealthandbeautymagzine.com.
The magazine’s multi-channel makeover marks another milestone in Boots mission to reimagine and redefine what’s expected from high street health and beauty, following the grand opening of its new flagship store in Covent Garden.