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Boots Prescribes Kindness for Christmas

10 November 2020
Feature Brand

What the world needs now is LOVE, SWEET LOVE…

It truly has been a year like no other and Boots recognises that acts of care and kindness are what is needed most. That’s why our newly launched Christmas campaign ‘What the World Needs Now’ is centred around acts of kindness, care and great value for all. 

Giving back to those in need, we will provide hygiene essentials to some of the millions of people in the UK living in hygiene poverty, with a donation of £1million worth of products to The Hygiene Bank.  Customers can also get involved by donating their own items to support those most in need this Christmas or by donating £5 directly to The Hygiene Bank by texting BASICS to 70085.

Much needed essential items including soap, shampoo, toothbrushes, deodorant, shaving equipment, nappies and period products can be dropped off in the bright yellow Hygiene Bank boxes in 245 Boots stores across the country.

The campaign also reflects the financial challenges faced by many this Christmas. To help people up and down the country, more than half the gifting range at Boots is priced at £10 or under and £5 gifts have been increased by 75%.  Black Friday will also extend to run throughout November with huge discounts across many products.

Tracey Clements, Chief Operating Officer of Boots, comments “We know it’s going to be a different Christmas for people on many levels so we wanted to invest in a Christmas campaign that harnessed the true spirit of this year and people’s desire for kindness and care.  As a business we want to offer our support to an important cause that’s been accelerated by the coronavirus pandemic.

“We know people are going to be value focussed this Christmas so we’ve created some of our best value offers ever to help people buy Christmas gifts big and small for their loved ones.”

Lizzy Hall, founder of The Hygiene Bank added: “The reality is there are over 14 million people living in poverty in the UK, and if you’ve got no money to feed yourself then you’ve got no money to wash either.

“One of Jesse Boot’s founding principles was that everyone has the right to access basic hygiene. When Boots first opened its doors, it offered basic hygiene products at a time when items such as soap and toothpaste were considered a luxury.  So Boots is a fantastic partner and we know this initiative will support our reach to help alleviate the pressure individuals and families face when they can’t afford basic toiletries at Christmas and beyond.”

The partnership with The Hygiene Bank is part of Boots’ ongoing commitment to improving people’s access to health and supporting local communities. Earlier this year, Boots’ donated more than 140,000 PPE products, including face masks and hand sanitisers, which formed part of a further £1.2million worth of products given to The Hygiene Bank.

In addition to its partnership with The Hygiene Bank, Boots has partnered with Hestia to provide access to safe spaces for victims of domestic abuse, as well as with Macmillan Cancer Support, BBC Children in Need and The Prince’s Trust.


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Boots is the UK’s leading health and beauty retailer. Its mission is to be the first choice for pharmacy, health and beauty - caring for people, customers and communities everywhere.

With over 53,000 team members and 2,247 stores, ranging from local community pharmacies to large destination health and beauty stores, Boots serves its customer and patients’ wellbeing for life.

Boots is the UK’s number one beauty destination and largest pharmacy chain providing dispensing and essential healthcare services, and it offers an unrivalled depth and breadth of product offering including its innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin. For over 170 years, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on


*Figures as of 31 May 2022