Dementia Friends

As the UK’s leading pharmacy-led health and beauty retailer, and with 2,300 stores in communities across the UK, Boots is uniquely placed to support those living with dementia.

Dementia is an overarching term used to describe a range of progressive neurological conditions affecting the brain. There are many different types of dementia, of which Alzheimer’s disease is the most common, while some people may have a combination of types. Regardless of which type is diagnosed, each person will experience dementia in their own unique way.

Since 2014, Boots has consistently supported team members to become Dementia Friends to enable them to support customers living with dementia. We currently have 30,000 Dementia Friends in stores (over three-quarters of team members) who can be identified through a special pin badge.

Creating memory boxes

The Alzheimer’s Society estimates there are more than 850,000 people with dementia in the UK. To support those living with dementia, Boots has worked with Professor Victoria Tischler, Head of Dementia Care at the University of West London, to create multi-sensory memory box experiences and resources for care home residents and people living with dementia.

The boxes contain carefully-selected items and products from the Boots Archive, which tells the story of a high street brand that has been part of people’s lives through generations. The Boots Archive contains tens of thousands of items, including original formulations and products. From Devonshire violet bath salts to cod liver oil and carbolic soap, the smell of these items can help unlock memories of the past and spark conversation and discussion for those living with dementia.

Boots has created resources, which are available online and in store, to offer information and advice about dementia, as well as tips on creating memory boxes.