BBC Children in Need

Boots UK and Boots Opticians customers and colleagues raised £1.1m for BBC Children in Need in 2019

BBC Children in Need is a cause that has been close to our hearts for 16 years, and one that we know our customers feel equally as passionate about. You can see this through the energy of our colleagues in our stores right across the country, and at our support office in Nottingham. 

Together we can really make a difference, helping more young people grow their confidence, resilience, and their self-belief.

2019 was our 16th year of supporting BBC Children in Need and we’re proud to say that over the years we’ve raised £13.8 million for this worthwhile cause. Our presence on the high street, along with our fundraising efforts means that we can really help BBC Children in Need and make a difference to young lives.

From zumbathons to bingos and raffles we’ve had great fun raising the cash, all the time knowing it’s for such an important charity, making a real difference to disadvantaged children and young people in communities across the UK.

In 2019, money raised by Boots UK for BBC Children in Need will go on to fund projects which help fund projects that champion mental well being and build confidence and resilience.  The projects will help the young people to reach their full potential by encouraging them to better believe in themselves and what they can achieve in life.

Boots UK supports BBC Children in Need's A Million & Me programme 

In 2019, Boots UK announced its support of A Million & Me, a new £10 million impact programme developed by BBC Children in Need, to help make a difference to the emotional wellbeing of children aged 8-13.

More children than ever before are struggling with their mental health, with statistics suggesting that there are over one million children in the UK with a diagnosable mental health condition*. By providing expert information and giving children and adults the confidence to have conversations about mental wellbeing, the A Million & Me programme seeks to increase empathy and resilience and help prevent mental health problems developing in children.

As a Principal Partner to BBC Children in Need, Boots UK supports the A Million & Me programme by enabling its colleagues to have a direct impact on the mental wellbeing of the children and families in their communities. With access to an eLearning module created in collaboration with children’s mental health experts at YoungMinds, Boots UK’s colleagues can encourage parents and carers to have positive proactive conversations with children about mental wellbeing and lay the foundations for strong mental health for a future generation.

In addition to the eLearning module, Boots UK has worked in collaboration with YoungMinds to create a customer leaflet, which is available in all Boots UK stores. Inside, customers will find positive information and advice on how to support their child’s mental wellbeing, information on the ‘five ways to wellbeing’, which is a proven set of evidence-based actions aimed at improving mental wellbeing**, and signposts to further resources and support. Customers can also find information online at

* Based on the NHS Digital, Mental Health of Children and Young People in England, 2017(2018)


Putting the ‘fun’ into fundraising

365 days a year, BBC Children in Need are working to help change the lives of children right on your doorstep.

There are thousands of children who still need support, so Boots will continue working with BBC Children in Need to help give disadvantaged children in the UK a safe, happy and secure childhood and the chance to reach their potential.

Here at Boots we’ve really made an effort to put the ‘fun’ into fundraising across our stores and support office, with events such as a mascot race, cake sales, beauty salon and a bingo bonanza game all to raise funds for BBC Children in Need. Every year, our Customer Support Centre turns into a BBC Children in Need call centre, with colleagues volunteering their time to take calls from members of the public during the live appeal show. 

Here’s a reminder of why every penny counts:

  • £5 means a teenage boy is able to meet with a youth worker and confide about his difficult home life for the first time.
  • £7 means a child with severe social anxiety can attend an inclusive youth group where they can make friends and have fun.
  • £12 means a young boy who cares for a sick parent can access one hour of peer support where they can meet other children in the same situation and speak freely about their emotions.
  • £20 provides a counselling session for a teenage girl with anorexia, helping her to take charge of her life again.

We are proud to continue to work with BBC Children in Need to support their vision.