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The Boots UK team were incredibly excited today to officially open their brand new destination health and beauty store in the Lexicon Bracknell.

The 19,500 sq ft two-floor flagship store is a significant addition to the Lexicon Bracknell, and will offer customers the very best in beauty, including a wide range of premium beauty brands from Estee Lauder, Liz Earle, Smashbox and No7.

With a focus also on the provision of pharmacy services and innovative healthcare solutions, the store team will offer new levels of support to local patients. Alongside the new in-store Boots Opticians and Boots Hearingcare practice, pharmacy services available include the minor ailment service, medicines management consultations, smoking cessation programme, care services provision and advice for customers living with long-term conditions such as diabetes and asthma.

The new store has created roles for around 27 new employees in the area. Jane Corney one of the longest serving Boots colleagues in Bracknell was the honourable guest to officially cut the ribbon and open the new store timed with the opening of the full Lexicon Bracknell scheme at 10:00am on Thursday 7 September 2017. Jane has been working for Boots in Bracknell for almost 40 years.

Jane with Stewart at the ribbon cutting

Stewart Freestone, General Manager, Boots UK, said “We understand that our customers love exciting new brands, particularly in beauty; so we’re delighted to be opening this brand new store and offering our customers in Bracknell one of our best ranges of premium cosmetics. All year round, our expert colleagues and beauty advisors will be on hand to demonstrate all of the latest beauty trends and products, with tips and tricks to help even our most glamorous customers.

“This is a hugely exciting time for Bracknell and for destination shopping in the town. At Boots UK, we have over 165 years of healthcare and beauty experience, and are looking forward to helping our customers in Bracknell feel good for many years to come.”

There were lots of special offers for customers joining the Boots UK team on the opening day too, including goodie bags from the Premium Beauty counters.