Boots UK to Serve Customers on-the-Go at Brand Store in Roadchef’s Strensham South
29 March 2018
- Boots UK to open a unique motorway services store at Roadchef’s Strensham South
- The new store provides additional access for customers and commuters alike, with Order & Collect available
- £5 million refurbishment of the whole Roadchef site
Boots UK has opened a brand new store at Roadchef’s Strensham South Service Area. The 122-sqm store will give customers on-the-move a convenient and quick pick up point for health, beauty and travel essentials, helping to support them on their journeys.
With a real focus on convenience, the store offers a selection of toiletries, miniature products and travel accessories. Customers will also be able to choose from a variety of healthcare products, including the exclusive Boots Pharmaceuticals range, as well as beauty brands such as No7, L’Oréal and Rimmel.
Open seven days a week from 7am-10pm, the new store offer is carefully designed to meet the needs of commuters and customers on-the-go. In addition to the in store offering, motorists will also be able to benefit from Boots Order & Collect service.* This allows for any items available on boots.com to be ordered and paid for in advance, assisting customers with speedy collection while on route.
Kevin Birch, Retail Pharmacy Operations Director, Boots UK, said “Boots is one of the most accessible brands on the British high street, with 90% of the UK population within a 10 minute drive of one of our 2500 stores. We’re delighted to bring our expertise and exclusive own brand products to customers and commuters stopping at Strensham South on their journeys.”
The unique store opening coincides with Roadchef’s official launch of its newly refurbished and extended Strensham South site, at junction 8 of the M5, and was celebrated with a ribbon cutting event. Long-serving Boots colleague, Brian Frodsham did the honours. Brian, who celebrated 50 years’ service with Boots before recently retiring, was joined by the new Boots store manager Andrew Dobinson, SVP and Managing Director of Boots, Elizabeth Fagan and Roadchef’s CEO Simon Turl.
The refurbished site is ready just in time for the busy summer season when Strensham South Service Area becomes a hub of activity for summer holiday goers. In addition to an extensive portfolio of leading catering brands including SPAR, LEON, McDonald’s and Costa Coffee, Boots will be on hand to support visitors with all their last-minute travel needs, providing toiletries, accessories and feel good seasonal health and beauty essentials.
Simon Turl, CEO of Roadchef, added: “We are delighted to continue offering our customers the best brands on the motorway, including the introduction of our first ever Boots site. Not only does this strengthen our position as one of the leading motorway service area operators in the country, it also gives our customers even more options when on-the-go.”
*Place an order online or in store before 8pm, for free collection in store after 12pm the next day, exclusions apply. The service is available Monday-Saturday in over 2,300 stores, excluding the Scottish Highlands/Islands, Jersey/Guernsey and Northern Ireland Stores. See the store locator on boots.com for your local store opening hours. See boots.com for details.